It is safe to say that 2020 has been a year when the TikTok craze reached new heights. With 2 billion downloads all over the world, there is no doubt that this entertaining platform’s growth won’t ever come to a stop.
So how exactly did TikTok reach such soaring heights of fandom and craze? The pandemic did have a significant role in making this app reach its current place of glory. I mean, what else would people do other than turning to their phones for entertainment during the long anxious lockdown days?
So let’s take a look at some of the top TikTok trends that will surely define 2021 and get you more TikTok likes:
An Influx Of Influencers:
Did anyone mention influencers? The first place where your mind drifts off to when you hear this name is either YouTube or Instagram. However, with TikTok’s rising popularity, we can see newbies and famous influencers now making their way to being TikTok superstars. Their success has inspired many more influencers to get on the bandwagon and shift their focus on this social media tool.
With an influx of popular faces making their way to TikTok, several brands are now deciding to use its potential. As a result, businesses and brands are collaborating with several well-known TikTok stars to get TikTok followers and give their sales a boost. This is one TikTok trend 2021 that is bound to stay forever.
Music For The Soul
As we glide into 2021, the hottest TikTok trends that we can expect has to be music, music, and more music. TikTok announced way back in September last year that they will be launching a new feature called Stitch. This will give its users the opportunity to reuse their fellow TikTokers content. By selecting 5-second chunks of different videos, users can then merge them to make their own content.
This feature will give way to a new form of collaboration that has never existed on any other social media platform before. This is why we are sure we will be seeing several musicians and artists using TikTok for advertising their music and events. Not only will this be a massive trend in 2021, but it will also provide businesses with opportunities of getting their work ultimate exposure.
Stress On Social Commerce
Another major TikTok trend that we can expect to see in 2021 is an increase in social commerce. A clear example of this is when TikTok announced a collaboration with a top e-commerce platform called Shopify in 2020. Reports suggested that this one of a kind collaboration will increase the sales of Shopify merchants on TikTok.
This partnership will open new doorways of incentives for various businesses. With so many opportunities to offer, social commerce will most likely be among the top dominating TikTok trends in 2021.
Hotspot Of Education:
Even though the chunk of content that is showcased on TikTok is related to various sorts of dancing, challenges, and lip-syncing, we can see it gradually shifting towards an educational and mature direction. We can take the example of how this massively popular platform collaborated with WHO at the start of the pandemic to stop the spread of fake news.
TikTok also partnered with more than eight hundred celebrities and public figures to launch a program called ‘LearnonTikTok.' Its mission was to educate people regarding different tips on sleeping healthy, language, and finance content along with various other fields.
We can see how TikTok is being utilized to create awareness on various social issues such as mental health and others. We can clearly see that focusing on education and awareness will be a TikTok trend that we are sure to see in 2021.
Hashtag Challenges All The Way:
We are sure you are well aware of the term ‘hashtag challenge.’ It seems like no surprise that this will also be a top favorite trend in 2021. For those of you who are oblivious of its meaning, a hashtag challenge revolves around consumers carrying out certain tasks, recording the process, and then posting it with a specific hashtag on social media.
Although these sorts of challenges are quite common on various social media platforms, it is on TikTok where they become instantly popular. Owing to its potential of becoming instantly viral, various brands have used it to their full advantage. This is a significant reason why we are sure that the 'hashtag challenge’ is one TikTok trend that will be making it big in 2021.
Video Ads And More Ads:
There is no doubt that consumers spend a chunk of their time watching videos online. Owing to the increase in its demand, there is no denying that companies are striving to make their video marketing efforts better than before to get more TikTok views and followers. Latest reports suggest that in 2020, video marketing businesses increased by 85%.
Along with the launch of ‘TikTok for beginners’ in the summer of 2020, we are sure that video ads will be among the list of rising 2021 TikTok trends. Moreover, TikTok will also be encouraging brands by helping them to advertise on its ever-so-famous platform. It is now in the process of launching a very new e-learning center that will provide resources, tips, and guides for running successful video ads that will help businesses succeed. If you wish to make it big on this platform, this is one of the topmost TikTok trends in 2021 that you should pursue.
Memes And More Memes:
We all know how deeply rooted memes are in the world of social media and the ones on TikTok are not far behind. What makes them so special? For starters, they are easy to engage, extremely fun, and super shareable. This specific TikTok trend has reached new heights of popularity, and we can find several TikTok meme compilations spread all over the internet.
Instagram also boasts specific accounts that are dedicated to TikTok memes’ publishing. Want to know one of the hottest TikTok trends in 2021? Memes are your answer if you wish to get more TikTok fans.
Celebrities joining in:
Owing to TikTok’s intense reach and popularity, the number of celebrities taking to it is increasing day by day. Some of the big names include Katy Perry, Justin Bieber, and Will Smith. In 2021, we are sure that more and more celebrities will be taking to this insanely popular platform and get more in touch and involved with their fans.
We all are well aware of the immense popularity that TikTok has garnered, especially over the last year. We are sure that these trends will make it big in 2021 and the many years to come.
So, if you are looking to get more TikTok views, likes, TikTok followers, and fans, you know what to bring in your content.