TikTok Analytics: Everything You Need To Know

TikTok has reached the height of fame in a very short period. Within two years, this social media platform has become increasingly famous, especially among the young generation who loves to create engaging and entertaining content.

You are a business or an individual; you would most definitely like to know how you are performing and would like to track your progress on TikTok. To gain full analytics of your TikTok profile, the app introduced the TikTok pro account, which can provide complete access to a user's TikTok account. The pro account gives insight into how many TikTok followers you have, how many TikTok views you have on your videos, who your audience is, and much more. Let's take a more in-depth look at how TikTok Analytics can help you evaluate your TikTok account's various aspects.

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What is A TikTok Pro Account

The only difference between a regular TikTok account and a TikTok pro account is that a TikTok pro account allows users to view their account analysis. In contrast, with a regular TikTok account, you can't do so. With a TikTok pro account, users can measure their audience and TikTok fans, know more about their performance, and see their videos' engagement level. It is similar to the Instagram Creator account and allows you to track your performance and improve your content and profile.

How To Switch To A TikTok Pro Account

To switch to a TikTok pro account, follow the below-given steps:

  1. Go to the “setting” option in your profile.
  2. Tap on the “Manage My Account” option.
  3. Then choose “Switch to pro account” from the menu.
  4. Choose your desired category from the list that appears on your screen.
  5. Next, enter your phone number to get a confirmation code via SMS.
  6. After entering the received code, the pro account is ready to be used.

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How To Access TikTok Analytics

Once you have switched to a TikTok pro account, you can easily analyze your TikTok account's performance.

  1. First, go to the “Setting” option in your account.
  2. You will see the “Analytics” option in the account menu.

Note: If you are using a desktop version of TikTok, you can click on your profile. A small pop-up will appear and then select "View Analytics." The TikTok pro account will start recording analytics data from the time you switch to a pro account. It will not display any historical data. It will take almost 7days for your pro account to produce enough data that can help you analyze your account. The more content you post on your TikTok account, the more accurate the analysis will become.

Understanding TikTok Analytics

You will see three main categories on the analytics dashboard that will give you insight into your TikTok profile.

  • Overview Analytics.
  • Content Analytics.
  • Followers Analytics.

TikTok Overview Analytics

The overview portion of the analytics dashboard gives you a comprehensive view of your TikTok profile's overall performance. The analytics tab will tell you how many times your profile was viewed, the number of TikTok followers on your account, and also informs you about the number of TikTok views on your videos. These metrics are quite helpful in evaluating your success on TikTok.

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Let’s understand them in detail;

Video views

The first graph you will notice on the overview tab is "Video Views." Looking at the graph, you will be able to know how many times your videos have been viewed in the past 7 or 28 days. The data is presented on a day-to-day basis.

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Profile views

Profile metrics give you an insight into the number of times followers viewed your profile over the past 7 or 28 days. By glancing at your viewers' daily graph, you can notice which content attracts the most viewers.

TikTok Followers

This analytics feature gives you an idea about your followers. Viewing the graph, you can interpret how many followers you have gained over the past 7 or 28 days.

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TikTok Content Analytics

Under the content tab of TikTok analysis, you will gain the richest data of your TikTok profile. On the top-most view, you will see the total views on your videos in the last 7days. You can also take a glimpse of the most trending videos on the “For You” page, along with the number of TikTok views on those videos.

Content Analysis Of Individual Post

You can dive into individual posts on the content analytics tab and gain a deep insight into your TikTok performance. To open a video's individual analytics, click on the thumbnail of the video, and a dashboard will open up to give brief you about your progress on TikTok.

The metrics that you will see under an individual post include the following information:

  • The total number of views on your video.
  • The total playtime of your videos ranging from minutes to hours.
  • The average watch time spent by viewers on your videos. Having a long average watch time helps you determines which content was viewed most.
  • The Traffic Source Type is another valuable metric that gives you an idea about your traffic source. Traffic sources include For You Feed, Your Profile, Following feed, Sounds, Searches, and Hashtags.
  • The graph on Audience Territories displays where your videos reached along with the location of your viewers. This helps you contemplate whether the content you created corresponds with multiple audience demographics.

TikTok Followers Analytics

TikTok Followers analytics is an excellent source of learning about your followers. Besides this, it also informs you about the type of content your followers are showing interest in. This section also breaks down your audience into gender and also gives you a ratio of your audience into two genders.

Let’s take a look at what data you will be able to measure in the TikTok Followers analytics.

Gender

This info divides your overall audience into two genders and gives you an insight into the most interested followers in your content. You can improve your post and videos based on this information. If you are looking to entice a specific gender to your content, you can even partner with an influencer to attract more TikTok followers.

Top Territories

This section informs you which territories contain most of your followers. The top 5 countries are listed in this portion.

Follower Activity

Follower activity provides you with essential data that tells you the time your followers are most active. This way, you can understand which is the best part of the day to post your videos.

Videos Watched By Your Followers

This metric helps you create better content based on the demands of your followers. This TikTok analytics displays the content and videos watched by your followers in the past 7 days. You can also see the comments, shares, and TikTok likes on the top videos in this section, along with the caption and hashtags used in the video.

Sounds Listened By Your Followers

Music is an integral part of a TikTok video. Finding music that your followers love to listen to is the best way of standing out among your competitors. On the TikTok Followers analytics, you can learn what sound or music is trending on TikTok and then create your content based on this data.

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So, if you are looking to get more TikTok fans, views, and TikTok likes to strengthen your profile, you need to keep an eye on the analytics and make changes accordingly.