How To Create The Perfect Instagram Username For Your Business

Planning to start an Instagram page for your business? We are sure you have already decided on the type of content you will post, the tone, the color palette, and all the other aspects that can help you grow your Instagram business page but have you thought of a good unique username?

No?

Well, let us help you with that because if you think a good username is unimportant for your Instagram profile, you are making a big mistake. The right username will help you build a brand, whether you are planning to use it for personal expression or business operations. In this article, we will discuss how to create a perfect Instagram username and why it is important.

Tips To Create The Perfect Instagram Username

Let us see some of the key tips for business that help create the perfect username:

Short and simple - You don’t want people to get their tongues twisted when pronouncing your brand or profile name right? Your username should be short, sweet, and simple.

Something that amplifies the mood and message you want to convey but at the same time is easy to spell and say so that people can easily recommend it to others and people can easily type in.

Aim for no more than 15 characters. Avoid using figures, symbols, and special characters.

Easy to recall - The username should be memorable, remember nobody wants to stress over remembering your username, they won’t think twice before saying it.

Always have a username that people can say it easily and make it worth remembering. When your username is easily recallable, people find it friendly and attached automatically. If they can easily search for it, that’s a bonus.

Consider your niche - Try sticking to your niche and brainstorm ideas. This will help you pick or create a username that reflects your niche or makes direct contact with it.

If it’s a photography page, the username should reflect it, if it's a cooking page, the username should have a herb or spice name in it.

Think long term - Think big, and have a long-term vision about your Instagram page or profile. If you really want your business or brand to grow and attract real Instagram followers, think about everything that is related to the business and yes picking the right and unique username is a part of it.

A good username also becomes a part of your audience and customers’ lives. When they say they follow you or bought a product from you. They should feel elite, classy, and flamboyant about it.

Avoid spelling mistakes - Come on now, this is not something we have to actually tell you. Your Instagram followers can spot it by themselves and you do not want to embarrass yourself in front of the whole world visiting your profile and spotting the spelling mistake in your username, right? So always keep this in mind.

Keep it real - Be honest with your username, it can be quirky, a little over the top, or something cheesy but if you believe in it then stay with it and do not betray your own gut feeling for it.

Check availability - When you are planning a business name or brand username, you know you are going to start the profile on multiple platforms, maybe Twitter, YouTube, or Facebook, so do check availability before making the final decision about your unique username.

Some common mistakes that you can avoid are -

Copying someone - Please don’t do this, you will embarrass yourself. The internet is a harsh place and people may not lose a single opportunity to troll you.

Going personal - Always keep it professional, don’t add extra personal details might regret later.

Following the trend - Be yourself, don’t follow the rat race, and become part of the herd. Have some originality with you and your username.

Now, let us concentrate on why is it important to have a good and unique Instagram username -

First impression - Your username will be the first thing that matters in the Instagram space, so it gives you the chance to make a good first and lasting impression on people and everyone from your target audience to anyone who hears your username for the first time even outside Instagram or in public.

SEO purposes - We certainly believe that you are not starting your business Instagram page just for fun. If you have thought about going long-term, you will need SEO assistance to make your business rank in search engines and for that also a good and unique username will always come in handy and make you stand out from the crowd following the trend.

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Trust and credibility - It may sound a little weird but yes a good username plays a psychological trick on people and people can actually relate and feel connected and comforted by hearing a name and can find it trustworthy just by the sound of it. This is a long study that tells us how people like different sounds, colors, and logos and it makes them trust the brand. You can also try to incorporate the same effect with your username.

Conclusion

Lastly, always remember that Instagram is a great place to market your brand, business, and product but you have to learn some quick ways and smart tips to make it work. Instagram today is the hub of content and you can post multiple types of posts in it from pictures, reels, and stories.

We would like to see you become better and grow your business and Instagram business and traction by following these tips and look forward to witnessing some of the best and unique usernames that you will create for your businesses.

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