Instagram Audience: Analyze and Engage Followers

What can we say about Instagram that you don’t know? It's cool, trending, and powerful. Many famous personalities have emerged by making reels, becoming influencers, and enjoying the limelight.

The platform itself has become a hub for brands, new startups, and even simple ideas for posting content so that it pays off well.

In this article we will try to analyze and deduce how the popularity of people, accounts, and users work and exactly how the audience engages with them. Let’s begin with -

Learning About Instagram Audience

Let us start with the very basic thing which is to learn about your Instagram audience that you can use -

Instagram Insights

Instagram has a built-in analytics tool that every user can check and get detailed data about their followers and all the content they post. It offers two key metrics -

Activity - This section includes interactions which are likes, shares, comments, and saves on the posts. The second is discovery which elaborates on how many people saw the posts and where they came from.

The second key metric is

Audience - This helps the user learn about the audience that interacted with their posts and content. This part helps them understand the location, age, gender, and active hours and days for which their Instagram followers were mostly active.

This way the user can become clear as to what type of audience is watching their content and according to their time they can schedule their future posts.

Third Party Analytics Tool

Although there is the in-build analytics tool present in Instagram, if you are planning to become a social media influencer or a full time content creator it is best to use third party analytical tools such as Iconosquare, Sprout Social, and Hootsuite.

Many users tend to use them as it offers crucial information like engagement rate, and followers growth and even lets users perform a competitive analysis to compare metrics and deduce performance.

Analysing Content Performance

Now with Instagram’s analytics and third-party analytical tools, you will have all the data gathered for you but then it is your responsibility to analyze them. Now again you have to concentrate on three metrics or aspects and that are -

Reach - The total number of unique accounts.

Engagement rate -The percentage of people who interacted with the post out of a total number of viewers

Click-through rate - Number of users who clicked on the links in the bio or post captions.

Remember this is crucial information and can help any user, influencer, or budding content creator understand many different elements of their post and the Instagram algorithm.

Engaging With the Instagram Audience

Many websites help you grow your Instagram profile and provide real followers for Instagram but then comes the phase where you have to put in the effort.

Why does somebody follow you on Instagram when you will not engage with them or provide them with entertainment, information, or value in return?

To foster meaningful engagement with your audience you need to become active with not just posting but with direct messages and comments. Here are a few tips -

Responding quickly and promptly - The faster you reply, the higher the engagement will be and people appreciate it authentically.

Acknowledging queries - When people ask questions, answer with a solution and that too the best possible one. If possible, engage in a conversation with them.

Use emoji and personalized language and tonality - Now that you are replying to people. Don’t be robotic or sound like an AI chatbot. Interact in simple language that people like and relate to.

Another good tip to engage with your Instagram audience is to -

Use Instagram stories and polls - People are more likely to connect with you when they view your story and you can post anything from what you are doing to an event you are planning for in the foreseeable future.

You can also move ahead and start with polls and quizzes asking people questions and making the first move in starting a conversation.

Another good way is to post and use user-generated content. Suppose someone commented on your post that you really like then use it to post it on your story and tag the user.

Such things make people feel heard and appreciated and seeing this more and more people will like to engage with your posts and daily content.

Hosting giveaways and contests - This is one of the best ways to attract your audience and make them engage with your content.

Such things bring a general excitement in people but keep in mind that don’t make these contests hard or complicated, else the audience will lose their interest, get lazy and bored, and will not think twice before leaving it for something easy.

Bring variety in posting - There are different types of content posts that you can post on your Instagram such as videos, carousel posts, reels, and stories. Take advantage of each one when trying to engage with your audience.

Collaborate with other users - This is a great way of not only connecting with people but also making a mark on their audience and attracting them to follow you. This way you can increase your followers.

Look for shoutouts or mentions, and plan a co-hosting event or co-branded content that benefits you as well as the other users.

Conclusion

Instagram today has over 2 billion active users that’s nearly one-third of the world population. Yet, this number is going to grow more in the future. This tells us why it is important to analyze and engage with your Instagram followers.

Many people like to buy Instagram followers and it has come out as a reasonably good strategy as we discussed in this article. Having a good number of followers is good but you need to analyze their behavior and engage with them to mark your social media success.

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In the end, the devil lies in the details so you should always check and review your strategies and methods. We encourage you to make the most of it of all the tips discussed today for a good Instagram profile. Good luck.