TikTok Analytics: Measure the Number of Views of Your Videos

How many times have you got eyes at the number on your popular TikTok videos? If you haven’t been monitoring your TikTok metrics, now is the time to make it part of your daily habit. Having access to how your videos are performing helps improve your content strategy.

Thanks to the TikTok analytics tool, influencers can now understand more about the performance of their videos to keep up with a healthy TikTok profile. This post shares the step-by-step process on how to track and measure the number of TikTok Views.

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TikTok Analytics: Overview And Its Importance

TikTok analytics is the noteworthy feature available on the app that helps influencers get insights into their TikTok performance. It gives a detailed picture of how TikTok videos are performing. You can get the numbers and charts related to your videos. It’s like a complete report card that tells what’s working or what’s not.

Only those who have a Pro Account can use TikTok Analytics. Inside the tool, there are different sections you can see -

• An Overview tab
• A Content section
• The Followers section.

It is important to know how TikTok Analytics works. Because it helps you understand your audience in detail. When you have a picture of which videos are getting the most views, you can easily create content that engages wide audience.

Important Different Types Of Metrics To Monitor On TikTok

The overview, content, followers, and LIVE are the main analytics sections on TikTok. Let's examine the most important TikTok metrics to monitor from each of the sections:

Video Metrics

It is important to examine the video engagement. You can get information about how many viewers are interested in your TikTok videos and whether the entire video is worthwhile. A high completion rate shows that a video is meeting the preferences of the intended audience and providing significant value.

It includes the following metrics:

Average Watch Time: How long do visitors typically watch a video?

**Completion Rate: ** How many viewers view the entire video?

Video Views

One essential statistic for assessing the effectiveness of TikTok videos is video views. Monitoring a video's view count gives you an idea of how often viewed it is. You can also purchase TikTok Views from a reputed website for instant engagement.

Low views could indicate the need for changes to content strategy. Whereas a high view count shows that the video is seen positively by TikTok's algorithm and that its content is connecting with the audience.

Engagement Rate

Engagement is crucial another crucial metric. It measures the amount of interaction people have with TikTok posts. Interactions involve sub-metrics - Likes, Comments, and Shares.

A higher engagement signifies that the audience is showing interest in your content and is encouraged to participate actively.

By regularly monitoring the engagement rate, you can assess how well TikTok content is performing and adjust tactics to increase interaction.

Conversion Rate

Conversion rate tells how well TikTok campaigns work to encourage targeted activities like app installs, website clicks, and sales.

Follower growth

Follower growth measures how quickly an account's number of followers grows on TikTok over time. An increasing number of followers means that the content is highly engaging.

Steps To Access The TikTok Analytics

Brands and content creators can benefit from TikTok's native analytics tools, which provide practical information for producing effective content, interacting with viewers, and expanding one's profile.

Before using the analytics feature of TikTok, make sure you’re eligible to use it or not. This feature is available to those with a Pro Account can use it.

Step1: Turn Your Account Switch To Pro Account

If you want to monitor the performance of your TikTok videos, the very first thing is to switch your account to a Pro Account. Only then, you can get your hands on detailed analytics.

It’s easy to switch your account to a Pro account. Follow the below steps:

• Go to your account settings.
• Further, click on "Manage My Account".
• Next, tap on "Switch to Pro Account".
• TikTok further asks you to choose between a Creator or a Business account. You need to select the one that best suits your needs.

Step2: Get Access To Analytics

After completing all the above steps to set up your Pro Account, you can further see the Analytics tab if you return to your Settings menu. To access the analytics, follow the below steps:

To access settings and privacy, turn to your profile and tap the three dots again. This time, the "Account" section will have a new option named "Analytics." Tap on it. When you visit this Analytics section for the first time, your data may take a while to load.

Step3: Monitor The TikTok Analytics

Below are the following sections on the app that help you keep track of TikTok analytics:

**Followers Tab: ** It provides detailed information on your audience, such as their demographics and peak activity times. You can also track the overall follower count over a specific time. Tracking followers offers you detailed insights into growth over time.

**Live section: ** Users can learn the worth of the time and effort invested in hosting live videos using the TikTok live tab. Metrics like the number of viewers of live videos and audience participation during live videos are all tracked by TikTok live analytics.

In the analytics section, you will see other tabs, including Overview, Content, and Followers. Each tab provides different information:

Overview Tab: It provides an overview of the activity on your account, including the number of followers, video views, and profile views. In addition, users can determine the success of their advertising campaigns using ad performance analytics.

Content Tab: It provides comprehensive information on your videos, including the number of views and duration of each viewing. The tab shows which of an account's videos are most popular with their audience.

Are you ready to track your TikTok videos?

Monitoring your account's metrics is necessary to maintain sufficient growth and engagement. Now that you know how fruitful the TikTok analytics tool is, the next step is to use it to keep an eye on the performance of your videos.

Beyond seeing who viewed your content, you can monitor many other helpful analytics using the tool. Are you looking to get free TikTok views? Turn to Instblast. A perfect place to get the engagement you want and the recognition you need for your talent.