What TikTok Marketers Should Learn | 2023 Trend Report

The online world has seen some breakthroughs this year. Talking about TikTok, in the year 2023, it was one of the most downloaded applications across the globe. This indicates that the app has successfully made a safe space among users.

TikTok is also seen as the most trusted social media platform for people. The trend report for 2023 is out and it talks about the app's journey throughout the year. As a marketer, it will help you to understand the ways to increase your reach on the platform. Not only this, it also predicts which trends will be a hit in the future.

Let us dive into the article to know what the 2023 trend report for TikTok is about.

Trends on the go- 2023

1. User generated content

Users are the driving force of content on social media. Hence, it is important to define who your users are. The online world is all about quick swipes and new trends. To keep up with the flow, it is important that your audience feels connected to your content.

User generated content is the best way to engage with the audience and gain more TikTok Likes for your video. It can be in the form of images, videos, texts, etc. Here are some ways to promote such content.

• Creating your hashtags and encouraging people to use them via stories or posts to leverage your brand's visibility. The key to making a hashtag viral is to keep it unique and trendy.
• Asking your viewers to share their reviews about the products

Many brands have become successful due to the high ratio of their user generated content. It creates a sense of trust among viewers. Also, such content is an efficient way to convert your viewers into "consumers".

Promoting content online isn't a cakewalk in the current scenario. However, with the right techniques, you can ace it. The feeling of being attached to a piece of content must be spread across all your users.

As the trend report says, "Actionable entertainment" should be the goal. Your content should push users to take some sort of action. It can be in the form of reposting your content or sharing a personal story that people can resonate with. As a brand, it is essential to be in line with the latest trends and add a touch of creativity.

Gen Z is the major chunk of the active audience on such platforms. They can be the best set of audiences for user generated content. You must remember to be attractive and pertinent. For e.g., using trendy audio, creative transitions, moment marketing, etc. can work.

2. Influencer marketing

This is one of the freshest and most profitable methods used on TikTok. Influencer marketing is a great source to build a community on TikTok. You can create a plan strategically to collaborate with creators on TikTok.

Most of these creators have a community of users. As a brand, you can largely benefit from this. However, make sure that you find influencers that are related to your niche.

The report also has statistics that people are more likely to buy your products after watching a video of their favorite creator on TikTok and it will expose your videos to a wider audience and by doing that you will gain TikTok Views and exposure. The personal experiences shared by influencers can create an impact on decision making.

A practical application of your brand's products will build trust among the viewers. Recommendations and product reviews are one of the most common forms of short videos on TikTok. It can also help you in gaining loyal customers for your brand.

As it is said, being a part of a community is truly an uplifting feeling for humans. The followers of these creators consider them as a part of the family. The TikTok trend report highlights that many users are influenced by these creators and feel motivated because of them.

3. Authentic and relatable content

Currently, TikTok is not just a source of entertainment but knowledge sharing as well. As per a recent report, people are specifically using social media apps like TikTok to learn new things. The uniqueness of your content will introduce the users to the power of exploring.

The trend report suggests creating the platform as a source of joy. This provides an opportunity to align your brand values with the content. People should have a zone for relaxation and choose what makes them happy.

Let's accept we all have a certain preference when it comes to surfing content on social media. Hence, users should feel that your content is relatable and promotes growth. The more transparent a brand is, the more trust it builds.

Recently, the emergence of memes has become a popular way of connecting with people across the platform. Similarly, your content should have the resonance power that attracts viewers. You can effectively create a space for people to build relationships.

Live streaming is also a great way to connect with your viewers. You can conduct a Q&A session to let people know more about your brand. Being interactive and authentic is the key to creating good visibility.

In the end, we thrive when connected to a group of people. So, your content can be the face of joy that users imbibe.

Final Thoughts

TikTok is witnessing fast paced changes every year. As a marketer, it is extremely essential to be updated about what is in fashion. Influencer marketing, using trendy hashtags, promoting user generated content, and creating content that is relatable and provides joy to the viewers are some of the major points that the report states.

Sometimes, it can be difficult to keep up with all that is going on online. But it is important to remember that building a community that sticks to your brand will do the job. Once you have a loyal team, maintaining consistency and following trends is enough.

The TikTok trend reports for 2023 also focus on these areas where the platform should be visible as a source of sharing happiness among the users. In the end, the goal of every brand should be customer satisfaction and growth.

Following these steps will help you gain more TikTok Followers and grow your fan base

Hope the article helped understand the gist of the trend report.