When is The Best Time to Publish Videos on TikTok?

Optimize your TikTok strategy with insights on ideal video publishing times. Elevate engagement with timely uploads.

When is The Best Time to Publish Videos on TikTok?

Want to get more TikTok views, followers and TikTok likes? Publish videos on the right time.

TikTok is all about engagement on the content that you create. With the right tricks, it is easy to gain TikTok followers and start earning a handsome amount of fortune with your talent. One of those tricks is the right time to publish videos on TikTok.

?What is the best time to publish videos on TikTok’ is one of the most common questions searched by people on the internet? Well, even TikTok does not have a definite answer to it. It depends on different factors, such as your target audience, time zone, content, etc.

Let us explain these factors in detail and know the best time to publish videos on TikTok.


Importance of Posting on Time

TikTok algorithms use your location and show you the best-related content. If your content is purely made for students, TikTok will make sure that they see your content.

However, the high engagement time for students may vary from noon to evening, as they won't have schools or colleges to attend at that time. TikTok works on the same algorithm on which the other social media apps are working.

That is why knowing the best time to publish videos on TikTok is one of the most important attributes in growing TikTok views and engagement your TikTok account content.

Best Time to Publish Video on TikTok

The best time of publishing a video on TikTok may vary from location to location as time is not the same around the globe. Most engagement timings are in Eastern Standard Time. The overall best time to publish videos on TikTok is:

  • 6 am - 10 am.
  • 7 pm - 11pm.

The above mentioned time can be converted into your time zone. There are different time zone converters available on the internet. Go on any time zone converter on the internet, and change this given Eastern Standard Time into the time zone of your region.

Publishing your videos on TikTok at the right times helps you increase your TikTok fans. Increasing your audience will help you increase the engagement on your videos and help you lift the number of TikTok followers.

You may also want to know the best time during any day of the week. Following are the best times in which you can publish your video on TikTok:

  • 4 pm, 7 am, 8 am on Sundays
  • 7 pm, 8 pm, 11 am on Saturdays
  • 10 pm, 6 am, 10 am on Mondays
  • 9 am, 4 am, 2 am on Tuesdays
  • 11 pm, 7 am, 8 am on Wednesdays
  • 7 pm, 12 pm, 9 am on Thursdays
  • 3 pm, 1 pm, 5 am on Fridays

Keep in mind that the timings mentioned above are in Eastern Standard Time, and you may have to convert them if your region doesn't operate on this standard of time.


Analytics on TikTok

TikTok provides you with an analytical tool of its own that helps you see your traffic, engagements, and statistics. You can find out when your target audience is active the most and use that time as the best time to publish your videos on TikTok.

You need to have a pro account to be able to check your analytics. As a TikTok user, the following are some steps to help you find this on your mobile.

  • Go to manage your accounts on your mobile app and choose upgrade to pro. It will help you make your account pro.
  • Select account type from your mobile. You can go for either a Creator or a Business option.
  • Once you are finished with the setup, click the three dots on the upper right corner of your profile; you will see the option of analytics.
  • On your computer, a small widget will pop up, which will take you to the analytics.
  • The analytics are divided into three main categories: Overview, Followers, and Content.

Let us discuss one by one of these categories to find out when is the best time to publish videos on TikTok.

Checking Overview

This option will help you check your profile insights such as the TikTok likes on your videos, the followers on your account and profile views, etc. This option gives you an overall performance of our account.

Followers Option

This option gives you a detailed insight into your TikTok followers and helps you track the best time to publish videos on TikTok as it will show you the best time when most of your target audience is active.

Content Report

The content report helps you find the latest trend of the content and likings of your target audience. It also tells you a detailed insight into your content and how the target audience is responding to it.


How Target Audience Helps You Find The Best Time for Your Videos?

Your target audience will help you find the answer to "When is the best time to publish videos on TikTok?"

  • Check the most active hours of your target audience and determine the location where they are mostly from. Use these attributes to create targeted content for a specific time. The time when your targeted audience is most active is the key to the progress of your time.
  • Create your content precisely and meaningful. Select the kind of audience you want to create for, and go with its analytics provided by TikTok.

Once you have figured out the time and type of your audience, you will see your account gaining TikTok followers and having more engagements than ever before.

Tips to Increase Engagement on Your TikTok Account

Following are a few tips that can help you increase engagements and gain a potential number of organic TikTok followers:

  • Specificity: Select the kind of content you want to create. Do not upload random things on your account. Make your account specific so the audience can always come to your account for that specific piece of content.
  • Innovation: Use creation and innovation as TikTok is all about how creative you are. Do something unique that attracts more audience to your account and helps people learn something meaningful and new.
  • Hashtags: Use trending hashtags related to your content. Hashtags help your audience to discover your content and boost engagement on your TikTok account.
  • Video Length: Go for short and precise videos. Never go for videos that are long and make people lose their interest. Make unique videos so they can be shared and rewatched again and again.
  • Share: Share your content on other social media accounts such as Facebook, Instagram, WhatsApp, etc. Sharing your content on other social media platforms helps you to grow your TikTok fans and boost engagement.

Engagement also depends upon how many times your content is being rewatched, and that is why sharing is the best way to make it happen.


Final Words

Now you may know all about the best time to publish videos on TikTok.

Always keep in mind that the best time to publish videos on TikTok is the time when most of your target audience is active. The more your content is precise and creative, the more chances are there to get more TikTok views, followers, and TikTok likes on your account.